The Strategic Performance of Bangladeshi Private Commercial Banks on Post Implementation Relationship Marketing

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DC Field	Value	Language
dc.contributor.author	Malarvizhi, Chinnasamy Agamudai	-
dc.contributor.author	Nahar, Rezbin	-
dc.contributor.author	Manzoor, Shamima Raihan	-
dc.date.accessioned	2025-05-19T11:41:34Z	-
dc.date.available	2025-05-19T11:41:34Z	-
dc.date.issued	2018-02-12	-
dc.identifier.issn	2521-3539	-
dc.identifier.uri	http://dspace.aiub.edu:8080/jspui/handle/123456789/2730	-
dc.description.abstract	This conceptual paper explores the critical success factors of post-implementation relationship marketing (RM) for private banks in Bangladesh and examines RM's impact on the sustainability of these banks. It discusses the importance of monitoring post-implementation outcomes to assess the effectiveness of RM tools. The study presents the intended methodology and concludes with recommendations and suggestions for future research.	en_US
dc.publisher	Scientific Publishing Institute	en_US
dc.subject	Relationship marketing	en_US
dc.subject	Private commercial banks	en_US
dc.subject	Banks in Bangladesh	en_US
dc.subject	Post implementation success	en_US
dc.subject	Strategic performance	en_US
dc.title	The Strategic Performance of Bangladeshi Private Commercial Banks on Post Implementation Relationship Marketing	en_US
dc.type	Article	en_US
Appears in Collections:	Publications From FBA : Journal Article

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