Identifying Post-Implementation Success Factors of Relationship Marketing: A Study on Private Banking Industry in Bangladesh

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DC Field	Value	Language
dc.contributor.author	Malarvizhi, Chinnasamy Agamudai	-
dc.contributor.author	Jayashree, Sreenivasan	-
dc.contributor.author	Nahar, Rezbin	-
dc.contributor.author	Manzoor, Shamima Raihan	-
dc.date.accessioned	2025-05-20T01:46:45Z	-
dc.date.available	2025-05-20T01:46:45Z	-
dc.date.issued	2018-01-01	-
dc.identifier.uri	http://dspace.aiub.edu:8080/jspui/handle/123456789/2740	-
dc.description.abstract	This study aims to identify the most critical success factors of post-implementation relationship marketing (RM) for private banks in Bangladesh. Feedback was collected from relationship managers of five leading private banks on ten items of RM. Principal component analysis categorized these items into three factors: operational, competence, and satisfaction, which influence the post-implementation success of RM in Bangladesh's private banking sector.	en_US
dc.publisher	American Scientific Publishers	en_US
dc.subject	Banks in Bangladesh	en_US
dc.subject	Post Implementation Success	en_US
dc.subject	Private Commercial Banks	en_US
dc.subject	Relationship Marketing	en_US
dc.title	Identifying Post-Implementation Success Factors of Relationship Marketing: A Study on Private Banking Industry in Bangladesh	en_US
dc.type	Article	en_US
Appears in Collections:	Publications From FBA : Journal Article

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