BIZTECH 4.0 E-COMMERCE-FAIR

Abstract

The Department of Management Information Systems and Human Resource Management, of the Faculty of Business Administration, American International University – Bangladesh (AIIB) organized BizTech 4.0 on 21st and 22nd June 2023 at AIUB premises. The two-day long event encompassed multidisciplinary events to instill managerial and leadership skills in the students. Prof. Dr. Md. Abdur Rahman, Pro-Vice Chancellor, Group Captain (Retd) Dr. Mohammad Zahidul Islam Khan, Registrar, Prof. Dr. Nisar Ahmed, Treasurer, Prof. Dr. Tazul Islam, Dean [FASS], Dr. ABM Rahmatullah, Associate Dean of FASS, Dr. Mohammad Faridul Alam, Director of MBA Program, Dr. Rezbin Nahar, Director of BBA Program and Mr. Danilo G. Morgia, Director, IT Operations, AIUB, inaugurated BizTech 4.0. A fair for e-commerce was planned as a component of the event. This E-commerce Fair's objective was to recognize and honor students' leadership abilities. All university students, regardless of their departments, were welcome to the event. Students had the chance to experience what it's like to run an online business, while exploring their options and potential. Ten groups participated and were supplied with booths to showcase their commodities. They adorned their booths exquisitely and displayed their merchandise in a very expert and eye-catching way. In addition, they created Facebook pages for their products, created several interactive digital items for their business, such as digital posters, promotional films, etc., and have been promoting their brand online from the first week of June. The E-commerce booths were put up on level 2 between annexes 2 and 3 in the open area. Food and beverages, apparel, home décor, stationery, hair and beauty accessories, anime posters, imported products etc., were among the many items available for purchase. The visitors really enjoyed a number of the offers and appreciated the stall-operators' efforts. Students and faculty members from several disciplines attended the fair and admired its vitality. The media partners for the event have been Banglavision, New Age and Radio Dhoni. The program was organized and coordinated by Mr. Mehzabul Hoque Nahid, Head, Department of Management Information System, and Dr. Aftab Anwar, Head, Department of Human Resource Management. Other faculty members Ms. Nazia Farhana, Mr. Jubayer Suhan, Ms. Azmery Sultana participated in the event with the support from the Office of Students Affairs (OSA) and Administrative Stuff of AIUB.