Fundraising via Online Banking by Young Donors: An Exploratory Investigation in Bangladesh

Abstract

The purpose of this study is to identify the major factors that influence young donors’ involvement in fundraising programs that are accomplished via the various online platforms. To achieve the research objectives, a sample of 342 respondents was selected from various groups of demographics, different employment backgrounds, and different education levels within the high population area. These groups of people may or may not have the habit of using online banking services. A set of questionnaires was designed as the instrument used in data collection from Dhaka city in Bangladesh, which consisted of adults between 15 and 40 years old who totaled the Internet user experience. Results show that, although there are significant relationships between quality of Internet connection and provided information and customers’ acceptance of fundraising via online banking, there is no significant relationship between security, privacy, and customers’ acceptance of fundraising. Thus, the results of this study offer a good identification of the factors that attract youths to go for online fundraising. Moreover, the current study has some implications for policymakers and regulators as well.