INTERNSHIP AFFILIATION REPORT ON Business Development operations at Genex Properties Ltd

Abstract

The internship report on Business Development Executive: A Look from Genex Properties Ltd as required by the Supervisor Md. Kamrul Arefin, Head of Marketing, Department of Business Development. The objectives of the study are to study & to analyze Business Development, to identify the problems of Business Development & to recommend policies to overcome the problems of Genex Properties Ltd. Both primary & secondary data are used to prepare this report. This report is divided into six chapters. The first chapter of this study deals with introduction that presents Rationale of the Study, the objectives & Background of the Organization. In order to understand the activities undertaken at Genex Properties Ltd, the second chapter of the study deals with Worked related activities. The third chapter is about the Constraints/Challenges Observed in the Organization. The fourth chapter is about Lessons Learned from the Internship Program. The fifth and sixth chapters are about conclusions and recommendations which are drawn by analysis of whole study. The main findings of the study are as follows: Genex properties Ltd has rarely utilized digital platforms for their business development and marketing, they have very few personnel to handle sales and office management. Some recommendation of the study are: Digital platforms should be well utilized alongside conventional methods for marketing and business development purpose. Hire HR & Sales personnel to handle internal affairs, employees and sales.